GRAND RAPIDS, MI
DIGITAL AD RESEARCH, PLAN, AND BUY
Constructed for today's market, we value being focused on every digital platform we oversee to drive real business results.
THE CUSTOMER'S MEDIA DRIVEN BUYING CYCLE
Does the above diagram look familiar? We visit a store in person or online. We think about the product we like there and wait on buying it. We then notice an ad on the same product we were just shopping. We tell a friend or a spouse about the product. Still uncertain, we look at it online just to make sure it's the right one. After some thinking or educating ourselves on the product, it's then we run to the store or website ready to buy.
Understanding the full depth of media channels that drive business outcomes for brands is critical to having your message properly targeted. Media strategies often fail or succeed based on how well the channel-specific details have been planned out and accounted for. These details are something we care deeply about and build to the core of every advertising campaign we do.
By having design and content creation, including video production, all under one roof, we can integrate media considerations in all planning. Doing this assists in ensuring media buys are as impactful as possible by offering you the needed data.
We are constantly evaluating the full spectrum of platforms (including the new up and coming) to make choices where a targeted audience may be least expensive to reach. The phrase often heard in this venue is known as “day-trading” for consumer attention. We do not focus on just the typical Google Ad or Facebook post. Instead, we focus on where our data findings see your audience in the entire spectrum. Each market is unique and typically requires a specific landscape to obtain the best results.
Lastly, we are unique to transparency. Details of media purchases and the resulting data associated are openly shared with our clients. Having an open door to various platform purchases and financial outcomes is our way of doing business.
RELATED WORK AND CASE STUDY
2-DAY VIDEO CAMPAIGN
16-DAY SEM CAMPAIGN
Paid media case study on Facebook with a video ad campaign over a 2-day sample. The relevance score is rated from 1 to 10 on how well the target market is responding to the ad.
Paid media case study on the Google search platform in a 16-day sample. This is the conversion and search position data on a paid media campaign in a competitive market.
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